An international partnership has been announced between Chelsea Football Club and DAMAC Properties, one of Dubai’s most well-known luxury real estate developers. Chelsea FC’s official brand will be used to launch Dubai’s first football-themed residential complex as part of this partnership.
The DAMAC-named Chelsea Residences project, which will have more than 1,400 opulent sea-view apartments, is situated in the burgeoning Maritime City neighborhood. The Chelsea lifestyle, sports, and wellness will all be incorporated into the development’s design. The Chelsea brand will be “interwoven” into every facet of the project, including concierge services, professional sports facilities, and custom lifestyle amenities for residents, according to DAMAC.
The deal stipulates that the Chelsea men’s first team uniform will bear the DAMAC logo for the balance of the 2024–2025 campaign. The UEFA Europa Conference League semi-final is when the jersey is expected to make its debut.
Amira Sajwani, Managing Director of Development and Sales at DAMAC, commented:
“This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence,”
Jason Gannon, President and CEO of Chelsea FC, added:
“DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first of its kind branded Chelsea FC residence in Dubai. With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai, supporting our continued growth on the global stage,”
Since its founding in 2002, DAMAC Properties has completed more than 48,000 residential projects in the Middle East and abroad. It has collaborated with international luxury labels such as de GRISOGONO, Versace and Roberto Cavalli. DAMAC’s most recent initiative to increase the number of branded homes in Dubai is the Chelsea project.
Although no specific information has been announced about the construction schedule or pricing of this project, given the reputation of the brands and the location of the project, Chelsea Residences is expected to become one of the most prominent luxury and football symbols in Dubai real estate.
In addition to offering an opulent lifestyle in the center of Dubai, the Chelsea Residences project offers a distinctive fusion of international branding, sports, and wellness. In the upcoming years, this project is expected to rank among Dubai’s most alluring housing options due to DAMAC’s excellent reputation and Chelsea’s foray into the real estate market. Chelsea Residences is a premium and forward-thinking option for investors seeking to purchase unique, high-value real estate in one of Dubai’s most promising new neighborhoods.
Source: https://www.propertynews.ae
