Construction of the World’s First Mercedes-Benz Branded City in Dubai

The Dubai property sector has once again made headlines around the world as it presents a novel residential property development. Binghatti Developers, together with a brand that all over the world is associated with luxury, Mercedes-Benz, has unveiled plans to erect a globally first-ever residential development that carries the brand name ‘Mercedes-Benz City,’ which has an investment value amounting to AED 30 billion, and will be erected in Meydan, a district in Dubai. This venture brings about a novel definition, that being brand-infused residential property living.

What is Mercedes-Benz Binghatti City?

Mercedes-Benz Binghatti City, officially called Mercedes-Benz Places Binghatti City, is a fully planned, branded residential city intended to set a new standard for ultra-luxury developments in Dubai. Since developed with a master-planned approach, it is considered one of the largest branded residential projects in the region.

Where is Mercedes Benz Binghatti City located in Meydan, Dubai?

The Meydan area has also been chosen as the location for this project. This area is well known in Dubai for its importance, as it is strategically located near Dubai, accessible to major roads in Dubai, and equipped with state-of-the-art infrastructure. Meydan is also a location that has attracted many investments, both locally and abroad.

Project Scale & AED 30 Billion Investment

Mercedes-Benz Binghatti City will stretch over an area measuring in excess of 10 million square feet, with an investment cost estimated at approximately AED 30 billion. Mercedes-Benz Binghatti City represents the second residential joint venture project undertaken jointly by Binghatti Developers and Mercedes-Benz. Moreover, it remains the first master-planned city in Binghatti Developers’ portfolio.

Architecture of Mercedes-Benz Binghatti City with the Mercedes-Benz Signature

The idea of this complex transcends simply building apartment high-rises and involves the creation of an integrated city that has its own identity based on the Mercedes-Benz brand. The design of this complex reflects its concepts and ideals based on the vision of the car brand.

Multitower Design within an Integrated Urban City

Designed to be a branded multi-tower city, the project unites a collection of high-end residential towers through commercial, leisure, and social spaces into one single urban ecosystem. The objective is to balance residents’ living private space with dynamic social environments on a city-wide scale.

Inspired by the “Sensual Purity” design philosophy

The architectural language of Mercedes-Benz Binghatti City is a transcription of the very essence of Mercedes-Benz’s Sensual Purity philosophy, which represents an amalgamation of simplicity, modern aesthetics, and functionality. This design approach will be vividly reflected in building façades, interior spaces, and the city’s overall urban layout.

Amenities and Lifestyle at Mercedes-Benz Binghatti City

The branded city is designed to provide a holistic and independent living environment for residents with access to the gamut of urban services and amenities within the development area.

Self-Sufficient City with Diverse Uses

According to the officials’ released information, Mercedes-Benz Binghatti City will consist of branded luxury residential units, commercial and retail spaces, cultural and entertainment centers, parks and green urban pathways, health and wellness facilities, sports spaces, transport hubs, and a rich selection of restaurants and entertainment. This rich mix of uses turns the project into a self-sufficient city looking to the future.

Signing of the Mercedes-Benz Binghatti City Agreement in Germany

The agreement between Binghatti Developers and Mercedes-Benz was formalized during a special ceremony held in Germany, emphasizing the global importance of the upcoming project.

Official Ceremony at the Mercedes-Benz Museum, Stuttgart

The signing of the project took place at the Mercedes-Benz Museum in Stuttgart in the presence of Muhammad Binghatti, Chairman of Binghatti Developers, and Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG and Head of Marketing and Sales.

Quotes from Executives of Both Brands

Muhammad Binghatti said this project embodies the shared vision of both brands in terms of innovation, timeless design, and conceptualizing modern cities. Mathias Geisen added that this branded city also incorporates the efforts of Mercedes-Benz to spread its values through the brand in residential living environments.

The Launch Ceremony of Mercedes-Benz Binghatti City

As reported, the international launch of the project is scheduled for January 14, 2026. After being formally launched, it is expected that the branded city will receive significant attention from global investors, as well as key players in Dubai’s luxury real estate market, among others.

Conclusion

Mercedes-Benz Binghatti City is nothing less than an iconic form of luxury residential properties in the future in Dubai. Being an AED 30 billion venture, the planned development is a masterpiece, situated in the Meydan complex, and gets an added essence of identity from the Mercedes-Benz brand. This is a shining example of the integration of the world’s biggest brands with the latest concepts of urban development.

Source: https://gulfnews.com