Today, all industries are evolving at an exceedingly fast pace, and the Real-estate market is changing under this tech revolution. As Real Estate is one such business that is revolutionizing greatly, you need to change your way, too. So if you want to keep up with this fast-speed changing process, do not miss these five mobile must-haves for Real-Estate advertising and promotion.
Why is Real-estate mobile marketing so trendy?
Many people believe that Real estate is a mobile industry by nature. Even if you are not among those groups, today you can see how much revolution is happening, as “mobile-first” is applied for everything from e-commerce, retail, software to entrepreneurship.
Based on Jeremy Wacksman, Chief Marketing Officer of the Zillow Group, a customized online real-estate company, more than two-thirds of their traffic comes from a mobile device. Facts show more than a half-billion homes were viewed on the Zillow Group’s Mobile in July. Totally, he believes that “If you aren’t advertising on a platform that consumers are using to shop for real estate, you are missing a huge opportunity.” That is why you need to find out the real “mobile musts” for real estate.
If you do not know what mobile design means, I have to say that it is an extremely responsive design in nature. It means creating web pages that automatically “respond” to all device sizes that users work with. Generally, it means resizing features like text, images, buttons, and navigation. Also, you can use it to eliminate onsite content itself that users can not view easily on mobile. Today, people spend most of their time on their phones, so you need a mobile-optimized site. If someone who looks to buy a home cannot use your site simply on his phone, he will not come back to it again.
Thus, it has become all the more important to give the clients a big-tap target, an easy inquiry form, and remember every bit of their provided information.
Today, pay-per-click ads are one of the most helpful strategies to drive traffic to your real-estate site. You can find ads in different forms, such as Google AdWords, Facebook Ads, or display networks on other sites.
In today’s world, mobile marketing is the number-one focus on traffic. This means if you do not use localized ads with photos and calls-to-action for mobile, you are a broken marketing engine.
As buying a home is not so simple, people first search cases on their smartphones. Then convert at their desktops and cross back over. So if you make appropriate ads with leads and sales funnels, you can make more success.
Mobile landing pages:
You have to pay attention to landing pages as standalone web properties to drive action. Choose a simple goal for your real-estate landing page, and it will cause mobility. Through optimization, real-estate companies can learn to follow four rules.
- The CTA main button should not be more than one ‘swipe’ down the page to pop up immediately.
- Attach another CTA button underside of the mobile landing pages because people do not like to go back to find an opt-in form or phone number.
- Use big buttons, for fat thumbs. It might be a good idea to put the width of the device screen.
- Put text-based phone numbers, easy to ‘tap to call.’
You can use messaging or mobile chat instead of email in today’s real estate marketing. It is a good and easy way to manage customer relations and make communication native.
Also, when you are available via messaging apps, buyers feel more comfortable communicating with you.
Moreover, messaging helps you be a more responsible agent. For example, when you are in a meeting and can not answer a phone call, you can provide a quick response by text.
While tenants consider keyless entry, mobile-connected thermostats, and USB chargers, mobile payment opportunities, or the possibility to deal with maintenance requests digitally and instantly are important for them, too. So as a real estate company, it is important to bring WiFi into all your properties, so that buyers or tenants do not worry about it during the moving process.
Zillow’s CMO Jeremy Wacksman might sound like an alarmist. But he’s right in saying: “If you aren’t advertising on a platform that consumers are using to shop for real estate, you are missing a huge opportunity.”
Thus, these smart tips will surely come in handy for all those thinking about entering the real estate industry and even those who are already a part of this phenomenon. For many such interesting facts and know-how, keep following our exclusive blog at www.dxboffplan.com and stay tuned to everything properties, investment, and real estate in the UAE through our one-stop portal.