Dubai South is a master-planned city measuring 145 square kilometers, a city built around the Al Maktoum Airport which hosts 15 major airlines in the UAE. Dubai South was formerly known as the Dubai World Central, and was rebranded in August of 2015 and is seen to play a major role in Dubai’s future economy. Identified as the emirate’s flagship urban project, Dubai South is centered on the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The royal vision is reflected in the themes of Dubai Plan 2021, which apply to Dubai South as follows:
Dubai South is projected to sustain a population of a million residents. The area will be near a red line metro extension in the future, will host an park location as an area for freezone companies, a logistic district or multi-national companies, a commercial district and a residential district with properties from various developers. The master development will also be home to the Dubai South mall by Meraas. As an economic platform, it is designed to support every conceivable kind of business and industry and create 500,000 jobs. It is home to the world’s largest airport in the making, the Al Maktoum International Airport and host landmark events such as World Expo 2020 and the Dubai Airshow. Dubai South has first launched its first residential project, The Pulse in 2016 (expected to be handover by April 2019), where 98% of the residences are sold. The Pulse was followed by the Parklane residential project which features premier townhouses and residential buildings.