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The Dubai property sector has once again made headlines around the world as it presents a novel residential property development. Binghatti Developers, together with a brand that all over the world is associated with luxury, Mercedes-Benz, has unveiled plans to erect a globally first-ever residential development that carries the brand name 'Mercedes-Benz City,' which has an investment value amounting to AED 30 billion, and will be erected in Meydan, a district in Dubai. This venture brings about a novel definition, that being brand-infused residential property living.
What is Mercedes-Benz Binghatti City?
Mercedes-Benz Binghatti City, officially called Mercedes-Benz Places Binghatti City, is a fully planned, branded residential city intended to set a new standard for ultra-luxury developments in Dubai. Since developed with a master-planned approach, it is considered one of the largest branded residential projects in the region.Where is Mercedes Benz Binghatti City located in Meydan, Dubai?
The Meydan area has also been chosen as the location for this project. This area is well known in Dubai for its importance, as it is strategically located near Dubai, accessible to major roads in Dubai, and equipped with state-of-the-art infrastructure. Meydan is also a location that has attracted many investments, both locally and abroad.
Project Scale & AED 30 Billion Investment
Mercedes-Benz Binghatti City will stretch over an area measuring in excess of 10 million square feet, with an investment cost estimated at approximately AED 30 billion. Mercedes-Benz Binghatti City represents the second residential joint venture project undertaken jointly by Binghatti Developers and Mercedes-Benz. Moreover, it remains the first master-planned city in Binghatti Developers’ portfolio.Architecture of Mercedes-Benz Binghatti City with the Mercedes-Benz Signature
The idea of this complex transcends simply building apartment high-rises and involves the creation of an integrated city that has its own identity based on the Mercedes-Benz brand. The design of this complex reflects its concepts and ideals based on the vision of the car brand.Multitower Design within an Integrated Urban City
Designed to be a branded multi-tower city, the project unites a collection of high-end residential towers through commercial, leisure, and social spaces into one single urban ecosystem. The objective is to balance residents' living private space with dynamic social environments on a city-wide scale.Inspired by the "Sensual Purity" design philosophy
The architectural language of Mercedes-Benz Binghatti City is a transcription of the very essence of Mercedes-Benz's Sensual Purity philosophy, which represents an amalgamation of simplicity, modern aesthetics, and functionality. This design approach will be vividly reflected in building façades, interior spaces, and the city's overall urban layout.Amenities and Lifestyle at Mercedes-Benz Binghatti City
The branded city is designed to provide a holistic and independent living environment for residents with access to the gamut of urban services and amenities within the development area.
