Using Social Media To Market Real Estate Properties In Dubai
Social media has become one of the most effective yet easiest ways to sell real estate properties in Dubai. Gone are the days when newspaper ads surely reached its target market, or when television ads were the best avenue. Today, almost everyone owns a smartphone and almost everyone has virtual presence in social media.
The key to making an effective social media marketing plan for real estate properties in Dubai is to send the right message to the right people the right time. Here are some tips on how to increase people’s interest in your properties for sale.
1. Create engaging posts.
Social media is not just a bulletin board. With the different posts flooding one’s news feed, how does one stand out? People are attracted to posts that are informative, entertaining and even intriguing.
Experts have created the 80/20 rule when it comes to social media posting. That means 80 percent of the posts must be about the interest of clients, while only 20% should be about hard sell of properties.
Topics that may be of interest to clients include practical tips, latest events, trivia, statistics and rankings, and a whole lot more. Use these soft sell strategies to engage your audience which can eventually translate to leads depending on how you build your brand.
2. Choose the best social media platform or your target market.
Being everywhere in social media is not a guarantee to get more leads. Some owners of real estate properties in Dubai resort to creating many social media accounts thinking that it will translate to better sales. However, each social media channel is used by different demographics.
For example, Linkedin will not work the same way Facebook and Twitter works as it is designed for business network building and not majorly for sales.
Another benefit of utilizing the right social media platform, is the monitoring of leads and leads engagement. According to usage statistics, the top 3 marketing channels that will give you the best reach and connection with leads are Facebook, Twitter and Instagram.
3. Customize message for each social media platform.
There is no “one size fits all” message for promoting real estate properties in Dubai in different social media platforms. Audience get bored when you use the same message in different channels over and over.
Learn how to make content that matches the interests of the specific audience in each channel.
4. Use more elements than the usual play of words.
Your audience are more like to view infographics, an eye-catching photograph or watch an interesting video than read a chunk of text, no matter how beautifully written it is.
Use more elements to engage your audience to click your properties. A video showing a virtual tour of the property you are trying to sell is more attractive than mere descriptions.
5. Interact with your audience.
You page is nothing but a distant platform if the brand does not appear ‘human’. It is best to respond to every comment, question, personal message and review on your social media pages.
Another tip is to search for the topics that are of interest to people and responding to them. For example, if a lot of people are searching “looking for a new house in (insert location)” and you have such properties, it is best to send them a personal message and capture that hot lead quick!
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