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New logo representing the UAE for 50 years

Sheikh Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has announced new logo to represent the UAE to the world.

The logo attracted nearly 10.6 million votes from all over the world. The design shares the inspiring story of the country. This logo complements the slogan ‘Make it Happen’. It also captures the ambitions, hope, achievements, openness, and the culture of possibilities.

The logo was launched in an event held at Qasr Al Watan in Abu Dhabi. The event brought together the ‘Inspiring 49’ team consisting of Emirati artists, poets, authors, and designers who contributed to designing three logos showing the country to the world.

Sheikh Mohammed bin Rashid Al Maktoum has said that The UAE Nation Brand shows UAE’s map, identity and rising aspirations. It also represents seven emirates, seven founders and seven horses with a definition of competing in the global race for development.

He also noted that the tree-planting initiative has spread hope. His Highness said that The Emirates will plant 10 million trees. In addition, the country will plant a new hope and a new story of inspiration. All sectors and entities in the country will use this logo as part of their events and strategic initiatives helping convey the UAE’s story to the world.

For his part, Sheikh Mohamed bin Zayed said that The UAE Nation Brand tells the story of the Emiratis union, unity, future and of a country that is making its mark across the world. The country’s purpose for the new brand is to increase the global reputation of the UAE that was gained during 48 years of effort.

He also added that the map of the Emirates is close to the heart of every UAE citizen and resident. The country appreciates everyone’s efforts to advance the glory of this map in the world.

The slogan ‘Make it Happen’, which will drive the UAE Nation Brand, is the embodiment of the culture of possibilities that distinguishes the story of the UAE, the thinking of its leaders as well as the nature of its projects. The slogan also confirms ambitions of the country that have no limits.

The Emirates has always been a land of opportunities that opens its doors to people from all over the world to flourish their creativity, fulfill their potential, and achieve their hopes. People, businesses and government institutions can use the logo to show the great potential of any individual and limitless ambitions.

The ‘Seven Lines’ logo captures the values of cooperation and unity. 49 innovators worked on the logo to design the UAE Nation Brand with the aim of creating a development experience and expressing the Emirates’ profile on the world map.

The logo also shows the seven emirates and the seven founding fathers of the UAE.

The design comprises seven lines shaping the UAE map. These lines are inspired by the high-rise pillars of the country, its lofty dreams, its strong spirit, and its development ambitions. The seven pillars honour the seven leaders who united the people’s dream under one national banner.

 

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